Lodewyk van Heerden & Associates (Pty)Ltd

We help you to change the way you look at things, ensuring that the things you look at will change.



Customer Strategy & Marketing

Customers are the source of real growth. We combine in-depth customer insights with practical expertise in operations and economics to help our clients create sustainable, organic growth.

We help our clients succeed by transforming three building blocks of customer-led growth— through which clients solve problems and identify opportunities. We work with our clients to:

  1. Design a customer experience that is differentiated and tailored to meet customer needs. We do this by identifying a company's most important customers and appealing to those needs by creating a value proposition that is unique.
  2. Deliver on the promises they make by building capabilities to optimise customer interactions at every touch point.
  3. Reprogram their "DNA"  to put customers and employees first. We focus on generating near-term results and building a long-term foundation for growth and giving companies what they need to keep listening and responding to change.